As we’ve built i’m good at this for over a year, we feel it’s time to properly introduce our team. First up, we’ve got our co-founder + manager: Weir. He’s good at this.
Weir is the brains and master planner/organizer of all things IGAT. Need a spreadsheet? Weir made 10 of them. Trying to dial your marketing plan? Weir researched the entire internet.
He’s a legend, and we love him for it.
In addition to being the spreadsheet master / CEO of IGAT, Weir is first and foremost an artist in every sense of the word. As a fully independent artist, he produces all kinds of electronic music & has amassed nearly 30 million streams worldwide. His talents have allowed him to open for global names like Gorgon City, Polo & Pan, Tourist and more.
Let's dive into all things Weir...
Weir Live @ Lost Lake 2024 // Photo: Kyle Weiss
Chris grew up just south of San Francisco
—where he spent his early years chasing a different kind of dream. Before music, it was freestyle skiing—early mornings, long drives to Tahoe, and weekends spent pushing himself on the mountain. He competed nationally through college, building the discipline and resilience that would later shape everything he creates.
Like many freestyle skiers, Chris had a series of unfortunate injuries & began to question whether or not a career in skiing was even possible. Around this time, he moved out of the dorms at CU Boulder & onto “The Hill”, where he started throwing house parties with his friends. A friend of his brought a DJ controller over & shortly thereafter, Chris became obsessed, spending most of his free time building mixes he could listen to while skiing.
Chris Weir 2017 Season Edit
A few months later, Chris went to his first camping music festival in Buena Vista, CO: Vertex.
That experience was the nail in the coffin for me. I remember realizing so clearly 'This is what I am supposed to do'—I don't think there is anything else I can offer the world that could provide what music has for me.
That clarity didn’t make the path easy. In the years that followed, Weir sank into a deep depression, where he felt completely lost. It wasn’t until music production really clicked that something shifted. For the first time since skiing, he felt a real sense of purpose—and the feeling that he was good at this.
Long before the brand existed, that moment became the spark that changed everything for Chris. It was a sense of confidence not only in music, but in the way he approached life.
Weir in his studio // Denver, CO
From that point on, he started taking things more seriously
—his craft, his work, and the belief that he could build something meaningful. Sometimes all it takes is one moment where something finally clicks to remind us of what we’re truly capable of. For Weir this moment was found through his music production.
Shortly after college, Weir and his friends founded their own label "New Something" which led to dozens of releases, several events all around Colorado & an eventual residency at Supermoon in Boulder, CO.
Managing new something was a huge learning period that gave me the confidence to pursue our new venture [i’m good at this.]. I feel so in-line & excited about this project, mainly because it’s not about me, my music or anything like that—It’s just a pure message that I deeply resonate with & want to share with as many people as possible. It feels way less salesy & so much more worthwhile & needed. Success is measured by interpersonal impact, not dollars—& that feels amazing.
Weir DJing with co-founder, Gunter Jones AKA mxxnwatchers // Photo: Connor Flynn
Lately, Weir has been focusing on the small things that help him feel grounded.
At i’m good at this, mental health is something we take seriously. The challenging periods Chris went through brought into focus just how important it is to take care of ourselves and find the practices that root us in the i’m good at this ethos.
Two things have made a real difference.
First—getting off his phone. It sounds simple, but it’s been powerful. On weekends, he puts his phone on do not disturb before bed and keeps it that way in the morning. He’ll make breakfast, pour a coffee, throw on an album, and sit outside in the sun for 20–30 minutes—no scrolling. Just music, space, and time to think.
He’s found that when he starts his day off his phone, it’s much easier to stay off it throughout the day. His mind feels clearer. He’s more present. More like himself.
Second—sauna, once a week. After being introduced to Coba’s wood-fire sauna, Weir started going consistently last fall. It’s become a weekly ritual he genuinely looks forward to—a reset. A moment to slow down, breathe, and let everything else fade.
These practices are simple, but they’ve helped him feel more balanced, grounded, and connected. If you’ve been feeling overwhelmed, maybe try one. Or both. Small shifts can go a long way.
Weir's vision and dedication drives i'm good at this.
He is the mastermind behind the plane that we are building in the air. We hope that knowing a little more about Weir's story inspires you to remember the importance of all that things that make up your story, and your life. Weir is good at this, and he reminds us that we are too in the same way we get to do for him and each other. Thank you Chris, we truly love you.
PS—you’re good at this ✨
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